My senior capstone project, NFL Drafts, emerged as a dynamic brand that collaborates with local brewing companies to produce a range of canned alcoholic beverages. It’s an eight month culmination of research including store audits, fan interviews, design work, and more.
NFL Drafts encapsulates two of my passions: package design and football. I designed eight unique cans, representing the AFC East and North divisions.
Through this process, I aimed to blend my creative flair with the love of the game, creating a project that showcases my skills and resonates with fellow football enthusiasts. This experience is more than just a capstone; it symbolizes my personality, dedication, and passion for sports and design.
Each 16-ounce canned beverage was meticulously crafted to capture the essence of the team, city, and its loyal fan base. These beverages would be available in liquor and grocery stores, offering not only refreshment but also serving as cherished collectibles.
Packs of four 16-fluid-ounce cans will be presented in sleeves, sold by both team and division.
Sample social media posts used to promote the brand and beverage.
Final display at the RIT Graphic Design Capstone reception on May 20th, 2024
