As a Freelance Intern Graphic Designer, I collaborate closely with the Judith Leiber Couture design team to create visual assets that bring the brand’s luxurious identity to life. Working under the direction of Kim Erdmann, Senior Product Manager, and Jana Matheson, Chief Creative Officer, I contribute to a wide range of projects across digital, print, and social platforms. This role has allowed me to gain hands-on experience with real-world branding and content creation for a globally recognized fashion house.
Featured here are a few product images I recently edited for Judith Leiber Couture’s latest trunkshow on MODA Operandi, a luxury fashion platform that offers customers early access to designer collections through pre-order. These photos highlight some of the brand’s signature crystal minaudières, styled and shot for digital display.
My work includes designing digital and print assets for marketing campaigns and e-commerce and developing layouts for presentations, lookbooks, and catalogs. I also help maintain the digital asset library on Brandfolder, ensuring every element is well-organized and ready for use.
Beyond design, I contribute to social media's digital content creation, helping craft Instagram stories, ads, email newsletters, and promotional banners. I also support photo editing and pre-production by retouching images for multiple end uses, preparing graphics for both virtual and physical showroom setups. Every project is an opportunity to blend creativity with brand storytelling—and to deliver visually compelling work that resonates with a luxury audience.